Red, Purple and Pink: The Colors of Diffusion on Pinterest (Extract)

Psychological studies suggest that White has a calming effect, producing the least amount of tension[56, 57]. The implication is that higher value, lighter colors should be more relaxing than lower value, darker colors.

AWL: Psychological!
AWL: tension!
AWL: implication!
AWL: relaxing!

Citation

Bakhshi S, Gilbert E (2015) Red, Purple and Pink: The Colors of Diffusion on Pinterest. PLoS ONE 10(2): e0117148. doi:10.1371/journal.pone.0117148 (link). Adapted and reproduced here under a CC BY 3.0 license.